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Client Relationship Growth & Development
Hey, I'm
Vivek Kumar
Client Relationship & Skills Development Lead

I work with a varied set of clients — including a steel manufacturer, an FMCG brand, a large Finnish e-commerce company, and a telecom operator — helping them get more out of their digital efforts.

20+
Years Exp.
10+
Organisations
100+
Clients
15+
Stakeholders
20+
Years Leading
Complex Projects
About Me

Vivek Kumar

I've spent 20+ years working with clients across different industries — helping them grow, perform better digitally, and get more value from the teams and tools around them.

On the consultancy side, I help clients with market research, search demand, and building measurement frameworks that reflect their actual business goals — not just vanity metrics.

I've worked across winning and growing accounts in industries as different as steel, FMCG, e-commerce, and telecom — building trust with stakeholders on both sides.

Client AcquisitionAccount Growth Retainer ManagementStakeholder Alignment Service ExcellenceDigital Performance
Location
Helsinki, Finland
Education
MBA, Andhra University
Email
meet.vivek@gmail.com
Availability
Open to Freelance
What I Do

My Services

Working with clients across acquisition, growth, and retention — providing marketing consultancy that covers the full range of activities needed to hit their business goals.

01
🏭
Multi-Threaded Service Delivery
Managing multiple client relationships simultaneously, keeping delivery consistent across all accounts.
Client AcquisitionAccount ManagementClient Growth
02
👥
Stakeholder Management & Governance
Building the right relationships with internal and external stakeholders and keeping everyone aligned.
Steering CommitteesExecutive Reporting
03
🎯
Marketing Service Design & Delivery
Translating client goals into well-defined digital marketing activities covering planning, execution, and review.
Strategy & PlanningCampaign Execution
04
📊
Measurement & Analytics
Setting up measurement frameworks that give clients a clear picture of how their digital marketing is performing.
Looker StudioGA4KPI Design
05
🔍
Market Research & Opportunity Sizing
Helping clients understand the size of their market and how to align their business objectives to capture the right share.
Market ResearchTAM / SAM
06
🗺️
Customer Journey & Persona Mapping
Working with clients to understand who their customers are and where the gaps are in how they're being served.
Journey MappingPersona Development
Client Lifecycle

From First Contact to Long-Term Growth

How I work with clients — from the initial conversation through to account growth and sustained performance.

🎯
Client Acquisition
Identifying the right prospects and putting together a consultancy offer that speaks to their needs.
Acquire
🤝
Onboarding & Alignment
Mapping stakeholders, setting KPIs, and building trust early.
Acquire
📋
Retainer Management
Running ongoing retainers with clear scope and consistent delivery.
Manage
👥
Stakeholder Management
Keeping the client's internal teams informed and priorities reflected in the work.
Manage
🔗
External Partner Coordination
Managing agencies, technology partners, and suppliers for smooth collaboration.
Develop
📈
Account Development
Spotting opportunities to deepen the relationship and bring more value over time.
Develop
📊
Performance & KPI Delivery
Tracking progress against the KPIs that matter most to the client.
Grow
🚀
Client Growth & Retention
Building long-term partnerships by consistently delivering value.
Grow
Client Portfolio

Delivering Consultancy Across Industries

A snapshot of how marketing consultancy has been applied across a varied client portfolio.

🏗️
Steel Manufacturing
Multi-Brand Digital Marketing Across a Complex Stakeholder Ecosystem
Managing a digital marketing retainer for one of the world's largest steel manufacturers — coordinating across multiple brands, internal teams, and external partners.
  • Retainer grown from 5 to 25 days per month through consistent delivery
  • Stakeholder alignment maintained across multiple brands and internal teams
  • Consolidated consultancy offering matched to evolving digital needs
🛒
FMCG
Consumer Demand & Digital Performance Programme
Working with an FMCG client to better understand search demand and build a measurement setup tied to commercial KPIs.
  • Search demand mapped to product categories and seasonal trends
  • KPI framework aligned to commercial targets, not just digital metrics
  • Reporting consolidated into a single client-facing dashboard
📡
Telecom
Customer Acquisition & Digital Maturity Development
Supporting a national telecom operator with customer acquisition strategy and building internal capability around data and measurement.
  • Digital acquisition channels reviewed and prioritised by cost and conversion
  • Internal stakeholders aligned on shared KPIs and reporting cadence
  • Digital maturity improved across marketing, data, and content teams
Energy
Market Positioning & Performance Marketing for an Electricity Provider
Helping an energy client understand their serviceable market and build a digital marketing approach that speaks clearly to different customer segments.
  • TAM and SAM analysis used to sharpen market focus and channel investment
  • Customer personas developed and mapped to content and channel strategy
  • Organic search performance improved across key product and service pages
Career

Education & Experience

2024 – Present
Client Growth & Skills Lead
Comprend Oy Strategic Marketing Agency · Client:World's Largest Steel Manufacturer
Managing a complex, multi-stakeholder digital marketing retainer — coordinating across multiple brands, internal marketing teams, and external delivery partners across SEO, content, strategy, and measurement workstreams.
🏆 Key Achievements
5→25
Retainer days/month
Account growth
Digital maturity
  • Reactivated a dormant account from 5 to 25 retainer days/month by rebuilding trust and demonstrating consistent measurable value
  • Consolidated consultancy expertise to match the client's evolving needs, eliminating redundancy and sharpening focus
  • Helped grow the client's digital maturity by embedding best practices across marketing, content, and measurement
Steel ManufacturingRetainer ManagementAccount ReactivationMulti-thread DeliveryDigital Maturity
2022 – 2024
Head of Product & Service Design
Kiva Oy Digital Design Agency · Clients:FMCGE-commerceTelecomEnergy
Led product and service design across a portfolio of FMCG, e-commerce, telecom, and energy clients. Managed concurrent workstreams and stakeholder relationships while keeping delivery quality consistent.
FMCGE-commerceTelecomEnergyService Design
2020 – 2022
Team Lead – Digital Operations & Analytics
Precis Digital
Led a team of 8 managing parallel digital client delivery tracks. Built measurement frameworks and KPI dashboards. Improved reporting efficiency by 35% through automated pipelines.
Team LeadershipAnalyticsKPI FrameworksData Governance
2016 – 2020
Digital Marketing Manager
Qt
Managed digital marketing for a global software company — inbound marketing, automation, content strategy, and lead generation across multiple regional markets.
Inbound MarketingMarketing AutomationContent Strategy
10+ years of earlier experience across digital marketing, client management, and agency roles spanning India and Europe. Available on request.
AgencyClient ServicesSEO & SEMBrand Strategy
2002 – 2004
MBA – Marketing
Andhra University
Master of Business Administration with focus on marketing strategy, organizational management, and business analytics.
MBAMarketing Strategy
1999 – 2002
Bachelor of Computer Applications
Andhra University
Foundation in computer science, systems design, and software application development.
BCAComputer Science
My Expertise

Core Capabilities

Six areas where I consistently add value — across client relationships, marketing delivery, and business performance.

01.
Client Acquisition & Growth
Winning new clients and growing existing accounts by understanding what they need and consistently earning more trust over time.
02.
Multi-Stakeholder Management
Working across internal and external stakeholders simultaneously — keeping everyone informed, aligned, and moving in the same direction.
03.
Marketing Consultancy & Delivery
Translating client goals into well-structured marketing activity — from strategy and planning through to day-to-day execution.
04.
Measurement & Performance
Setting up the right measurement frameworks so clients have a clear, honest picture of how their marketing is performing.
05.
Market Research & Opportunity Sizing
Helping clients understand the market they're operating in and how to align investment to capture the right share.
06.
Digital Maturity & Development
Working with clients to improve how they use digital — from tools and processes to team capability.
How I Work

How I Approach Client Work

Each client is different, but the general approach stays the same — understand what they need, do the work properly, and keep them informed.

🤝
Getting to Know the Client
Who the key people are, what they're trying to do, and how they like to work
🗺️
Agreeing on What to Do
Looking at the market, figuring out the right priorities, setting a clear scope
⚙️
Getting on With the Work
Running the day-to-day, keeping things moving, flagging issues early
📊
Checking What's Working
Looking at the numbers honestly and reporting back in a useful way
🔄
Adjusting and Moving Forward
Taking what we've learned and making the next round of work better

Running Several Clients Without Dropping the Ball

Working across multiple clients means staying organised and being honest about capacity. Each client gets proper attention — not just the ones making the most noise.

A lot of it comes down to communication. Clients shouldn't have to chase for updates. If something isn't going well, it's better to say so early and fix it.

  • Each client has a clear scope and agreed goals from the start
  • Regular updates and check-ins without over-complicating the process
  • Work runs across accounts without quality slipping on any one of them
  • Issues are flagged early — not after they've become bigger problems
  • The consultancy offer is adapted to what each client actually needs
  • The relationship is looked after, not just the immediate project

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