Vivek Kumar — SEO & GEO Skill Lead
Vivek Kumar
SEO & GEO Skill Lead

20+ years in digital marketing. Search strategy grounded in how Google actually works — built from two years inside the team that decided it.

Former Google Search Quality Analyst
✉meet.vivek@gmail.com
⌖Helsinki, Finland
⬡vivek.fi
↗linkedin/vivek1209
20+
Yrs
5×
Growth
10+
Orgs
35%
Effic.
Experience
Client Growth & SEO Skills Lead2024 – Present
Comprend Oy · Strategic Marketing Agency
  • Reactivated dormant account — grew retainer 5× from 5 to 25 days/month through commercially-tied SEO strategy
  • Rebuilt organic measurement replacing vanity metrics with business-signal KPIs; coordinated multi-brand B2B SEO portfolio
Head of Product & Service Design2022 – 2024
Kiva Oy · Digital Design Agency
  • Search demand mapped to product categories and seasonal intent for FMCG — reported against commercial targets
  • Digital acquisition prioritised by cost & conversion for national telecom; GA4 frameworks across 3 client engagements
Team Lead – Digital Operations & Analytics2020 – 2022
Precis Digital
  • Led team of 8 across parallel client delivery tracks; automated pipelines improved reporting efficiency by 35%
Digital Marketing Manager2016 – 2020
Qt · Global Software Company
  • Inbound SEO and content strategy for a global B2B software brand across multiple regional markets
Search Quality AnalystDec 2005 – Jul 2007
Google
Understanding quality signals from inside the system that evaluated them — shaping how I approach SEO at a fundamental level.
  • Identified systemic spam patterns; codified heuristic signals pushed into Google's ranking infrastructure — suppressing spam at scale while algorithmically rewarding quality sites
  • Core contributor to internal Firefox extension for analyst team · Training Team member & Team Advisor
Earlier Experience (2002–2005) — Agency & Client Roles · India & Europe · Available on request
On GEO

Actively experimenting with content visibility in ChatGPT, Perplexity & Google AI Overviews — translating findings into strategic B2B recommendations.

SEO & Technical
Technical SEOAEO On-page Crawl AuditsInternal Linking Search Console
GEO & AI Search
GEO StrategyAI Overview E-E-A-TCitation Strategy
Analytics
GA4Looker Studio Power BIKPI Frameworks
Strategy
B2B ContentSearch Demand Stakeholder MgmtMulti-brand
Education
MBA – Marketing
Andhra University
2002 – 2004
BCA – Computer Applications
Andhra University
1999 – 2002
Open to opportunities

Helsinki · Remote across Europe · Available immediately