Category Measurement & Analytics

Tag manager as we all know are quite handy for implementing different tracking codes on the site, while keeping it simple and everything in one place. Matomo has it’s own open source tag manager, called as Matomo Tag Manager and…

Introduction Ethical digital marketing practices have been a hot topic of discussion in recent years and state level legal compliance have further given fuel to the fire. However, as the general understanding of privacy and owning your own data whether…