Tag manager as we all know are quite handy for implementing different tracking codes on the site, while keeping it simple and everything in one place. Matomo has it’s own open source tag manager, called as Matomo Tag Manager and quite easy to get started with.
Advantages of using a Tag Manager
- Allows for better management of all your tags/scripts/tracking in place
- Easy to manage all the tags
- Ensures better security
- If implemented correctly, allows for faster website performance compared to hard-coded implementation
- Allows to have one place for all your projects
- Allows more autonomy for the marketing team
What can be achieved using tag Managers?
While there are several advantages of using a tag manager, some of the key ones are:
- Ability to track internal search queries: Allows you to better understand what people are searching when they engage on your site, allowing you key insights into creating/filling the content gap. You can also prioritize your internal search results based on your conversion points and user journey. Also there are cases to use the data for optimizing your channel strategy. Example would be create a marketing list of people who have engaged in onsite search and do some re-targeting. Also at the same time improve the content on the site and get key insights into Organic Optimization.
- Track forms and bottlenecks: Are you worried about form abandonment? Worry not, you can setup tracking to identify the pain points in your form fills and optimize them. At the same time you can also capture form sent confirmation, in case your forms confirmation happens on the same page.
- Trigger different conversion points: Trigger a conversion tracking code of an advertising platform according to a click/conversion element.
- Track scrolling interactions: In case you want to track depth of your scrolling events and interaction, it’s easy to set it up using a tag manager.
Setting up Matomo Tag Manager
In order to setup Matomo Tag Manager, you will first need to have Matomo Analytics installed on your site. This can be done in 2 ways.
- On-premise implementation of Matomo. We have a simple guide on how to set up Matomo Analytics on your own server.
- Cloud solution: Matomo also has a cloud hosted solution which you can find here.
Once you have setup your Matomo Analytics, all you have to do is click Tag Manager on top right of your Matomo Analytics Dashboard and you will be prompted to install tag manager. All you need to do next to create a container or use the default one, copy the HTML code and paste it in the head section of your website.
Congrats, you have setup and implemented your Matomo Tag Manager on your website.